CLIENT: CORONA
AGENCY: DAVID MADRID
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2024

Corona Beer, as an official sponsor of the WSL (World Surf League Tournament), wanted to create a visual campaign to invite people to join the commitment to clean up the world's oceans.

So we decided to take advantage of this event, to show surfers the terrible future that awaits us if we don't pay attention to the oceans. That's why we created Waste Waves, a photo campaign that shows the most precious thing a surfer seeks, the perfect wave.

We fought against the elements (the rhythm of nature, light and wind) during a three-day production period. From thousands of images, we selected four stunning images that conveyed the transformation of plastic into the embodiment of the wave we shouldn't expect.