CLIENT: Kimberly-Clark
AGENCY: OGILVY COLOMBIA
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2016
If I ask you how is a woman on her period, what would you say?Irrational, hysteric, bipolar, moody. For a long time, the period has been used to justify, explain and mock women’s behavior, the problem is that every time this kind of labeling occurs, it discredits what they think and feel.
Kotex decided to show the world that period doesn't define women, they do.
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full experiment
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PRINTS
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