CLIENT: BURGER KING
AGENCY: DAVID MADRID
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2022
The campaign, plays with the visual similarities between meat and plant. Tricks the viewer, causing them to question whether the beautiful imagery in front of them is actually meat, or plants. At first glance of the print advertisement, consumers will suspect they are looking at real meat. On further observation, they may come to realize that the image actually depicts photos of vegetables - red pepper, beetroot and radicchio to be exact.
Burger King ® debuts “Meat?” a campaign aimed at leaving meat-lovers stumped. The brand continues to reinforce its commitment to offering plant-based alternatives. The Burger King’s Plant-based Whopper has the same build as its traditional Whopper except the beef patty has been substituted with a plant-based patty, all without sacrificing the flame-grilled taste guests know and crave from BK favorite.
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PRINTS
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BEEF MAGAZINE
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outdoor
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The incredibly detailed close-up photography
in a new outdoor campaign from Burger King
may have meat eaters drooling.
AdAge
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The global campaign is a striking visual
reminder of how closely plants can mirror beef
AdWeek
