Corona, as an official proud sponsor of the WSL tournament, launched the Waste Waves campaign to raise awareness about marine plastic pollution and its impact on the world’s beaches and oceans. Currently, the ocean hosts a staggering 21,000 pieces of plastic per person on Earth, a number set to double within six years.

The objective of this initiative was to reach surfers and passers-by with a visually striking campaign, strategically placed and taking advantage of the perfect environment to raise awareness and demonstrate the brand's commitment to clean beaches and oceans around the world.