CLIENT: HOMI
AGENCY: MULLENLOWE SSP3
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2018
HOMI: The pediatric oncological hospital with the highest index of survival in Colombia wanted to send a message of hope to the parents and families of the children diagnosed with cancer. No one would be better suited for the task than those who suffer this disease. That's why we asked children who had been diagnosed to tell us what cancer meant to them. The innocence of their responses was captured on posters which where then exhibited in the hospitals grounds.