CLIENT: LÍBERO MAGAZINE
AGENCY: DAVID MADRID
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2020
In response to the coronavirus pandemic and to encourage Spaniards to stay home, Líbero magazine decided to give free access to their online archives. To promote this initiative we used stats to show people that “It’s Easier to Win at Home”, building on Líbero’s historic tagline: “If they explain it to you with football, you get it”.